We create low cost professional websites that grow your business. These low cost professional websites are optimised to rank well in Google search, to help you find new customers.

WHY SHOULD YOU BELIEVE US?

That is why we have developed this blog. When we were preparing to enter this highly competitive yet little understood business, we developed a complete case – composed of websites and blogs which would rank well on Google. By well, we mean on the first or second page of Google. When somebody is seriously searching for something on Google, they usually do not go beyond the first two pages. So your website must rank on the 1st or 2nd page. Otherwise it serves no business purpose, howsoever content rich or flashy it might be, and whatever the cost.

We selected the segment of “Advertising Education” and tried to create sites and blogs, each optimised for a different keyword within this segment.

The first website we built is www.theadvertisingcollege.co.in. As you can see above, today it ranks on the first page of Google for the keyword “Advertising College India”, “Advertising Colleges in India”, “College of Advertising India”, “Job Oriented Advertising Colleges” and a lot of other variants. Not only that, its sister website www.theadvertisingcollege.in ranks on the 2nd page.

CREATING YOUR ADVERTISEMENT ON GOOGLE PAGE

Equally important with good ranking is how your website appears on the Google page. The reader or person with the query has very little time. He is in a hurry to find out the solution to his problem. Therefore, the more SPECIFIC you are, the better it is. The web, or Google, is not the place to use flowery or highfalutin language. Be simple. Be specific. Be relevant.

RICH SNIPPET

Google gives us only three lines: the header – so choose your website name and descriptor with care, the sub header which is your website address, and the two line descriptor called “rich snippet”. This is very crucial because you have to describe your business in two lines or 30 odd words. If you look above, I have described my business (it is not a real business, please note) as “Advertising college offers India's first short term Advertising, Public Relations & Event Management course. Study on weekends”. Now this is as precise as one can get. Attention grabbed. Query solved.

Next, with almost the same content (that’s the key) and the company logo, we created another site, a blog this time, called http://theadvertisingcollegeindia.blogspot.com. This was optimised for keywords like “Short term advertising college” & its variants. We wanted to see whether we could optimise a blog for another keyword. And here we are. The blog again ranks on the first page for at least 4 – 5 different keywords.

So how did we do it? How did we manage to rank on the first page of Google while millions of websites out there struggle? What did we manage to do what others could not? Or did not? It is more a question of “did not” than “could not”. Google plays by simple but fair rules. It demands that content be original, relevant and specific, and it rewards patience. But it demands you respect others and try and produce something better if you wish to get ahead. Yes, it is a big challenge to be listed on Google’s first page, especially for categories that see high traffic. And we are there to help you.

BONUS KEYWORDS

Further, as your website spends time on Google, you find it gets optimised for a lot of keywords that you did not plan for. That is always a good thing. Listing on Google is our ultimate aim. And if there are some keywords that come as bonus, they are worth their weight in gold. Here is an example. We made a blog called http://oyeithappensonlyinindia.blogspot.com. Sometime back we discovered that it ranks as the first site under “Fantastic Names India” key phrase.

HOW MUCH TIME DOES IT TAKE TO RANK ON GOOGLE?

Before we answer that question, why is it so important to rank on Google? There are two reasons. One reason has to be the sheer size of the e-commerce industry in India, which is now touching Rs. 60,000 crores. And the way the behaviour of consumers is changing. Today, a lot of consumers are logging on to the net to find out more or preview the product before they decide to buy it. The web & youtube are thriving with reviews, previews and advice. Even if consumers eventually buy offline, they are reading up a lot of information online. And almost of it begins where? You guessed it. Google. It is no surprise that last year (July 2011 to July 2012) Google India received 6 crore (yes!! 6 crore) unique visitors to its site with queries. This number would be bigger than the viewer base of many TV channels.

HOW A GOOGLE RANKED WEBSITE MATTERS TO YOUR BUSINESS

If we take 0.001% (1 in 10000) of 6 crores, it comes to 600 in one year. So even if we give it 1 in 10000 chance, you could end up getting 600 new queries, if not customers in one year. That is, if your website is optimised for Google and appears well in its ranking.

Now we come back to the question of how much time it takes to rank on Google. It really depends on how crowded the category is, but if your website has relevant content & optimised for the right keyword, your website can start appearing within 3 – 4 days on Google, on the initial pages, gradually moving up. Of course, this is possible only if the website is created in the right way.

FACEBOOK COMPANY PAGES SHOW UP IN GOOGLE SEARCH

Finally a word about Facebook. We have seen Facebook company pages doing well in Google Search. For example, our Facebook page http://www.facebook.com/TheAdvertisingCollegeIndia sits on page two for keyword “Advertising College India”. Similarly, another of our Facebook pages http://www.facebook.com/pages/The-College-of-Advertising-PR-Event-Management/471799102859349 is also sitting on page one and two for “College Advertising PR Event Management” or its derivatives.

FINALLY, WHO ARE WE?

“We” is “Me”. I am Vineet Vishnu – the founder and promoter of this company. You can get to know me better by looking at my profile on the right. It is a one man virtual company, committed to give you personalised service. You can log on to our main website: http://professionalwebsiteforbusiness.webs.com for a complete overview of us.

OUR PACKAGES ARE REALLY COST EFFECTIVE

Today, everything is available off the shelf on the web. You can get a website created for free. Or create one yourself. Therefore, do not pay for mere creation. Pay money for relevant and specific content. Which is where Web Marketing India comes in. We use the free services available on the net so you do not pay a penny extra. Instead, we work as your business partners, mining relevant keywords for you, so we can create relevant, specific and of course, affordable websites for your business.GET IN TOUCH

We are eager to hear from you. You can call us at +919811881086 (post 6 pm, any day) or send email at: vineetvishnu@yahoo.com.

Or simply use the enquiry form below & we will get back to you at the earliest. See you on the web.